People always ask me for blogging advice and I have no idea why.
I know the little piece of internet I own and author is doing alright, but I'm not exactly an expert when it comes to blog stuff, or tech stuff, or writing stuff. I just sort of do whatever I want and sometimes it works out. But blogging has been good to me. It's been a creative outlet, a quiet therapist, a boisterous community, a spirited debate, a sincere friend, and a soft, snarky place to land, again and again as I've stumbled along this path of Life and Faith. So whenever someone tells me they're starting a blog it makes me kind of happy to think they may be embarking on a similar journey.
I really do wish I had some bit of great blogging advice to offer, but since my beginning in the blog world, the rules of successful blogging (if such a thing ever existed) have changed a lot, and they continue to morph at a pretty rapid rate.
Back in the day, blogs were the place where conversations happened as people commented directly to the author or to each other, responding, edifying, arguing, encouraging, and offending in long threads of dialog at the bottom of each post. These days, the majority of the conversation takes place elsewhere, mostly on Facebook, where we engage in an oddly disconnected, but highly interested, modern-day version of community. So while five years ago the intent of a blog was to draw people in, these days it's to be drawn out – to be shared. We used to want to know how to get people to come to our blog, but now we're asking how to get our blog "out there” to the people. Comment threads are no longer a good indicator of how well a particular blog post has been received, because, today, in the land of SEO and XML and LOLZ, the Share button is king.
Success for today's blogger means being posted, pinned, tumbled, stumbled, mailed, and tweeted times infinity.
Just whispering the word "viral" gives bloggers a boner. It used to be if someone told you they'd gone viral, you'd take a generous step backward, visibly shudder, and run away to wash your hands. Now we're all clamoring for the chance. We want to spread our infectious discourse all over the internet, the faster the better. When we post to our blogs, it's no longer in the hope that people will come join us in our little space, but that they'll invite us into theirs. We want readers to carry the thing we've created home with them, to their Facebook house, to share it with their friends, who will share it with their friends, who will share it with their friends. And on and on, just like the flu, until everyone's had it, some twice.